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| WEB DESIGN & DEVELOPMENT |
| Most online marketers agree that building a successful Web site today has much more to do with being truly client-centric than it does with what innovative technologies or techniques you use. |
| Your main mission for your site should be giving clients exactly what they want, in every possible format they can receive there wants. Your mission should not be to give your clients what you think they want, but what they need.
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Remember: |
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Any special features or content are all a means to the same end—client satisfaction. Today’s web clients are savvier therefore providing VALUE online is perceived quickly.
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Listening is critical to client retention and owning and growing your business.
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Any special features or content are all a means to the same end—client satisfaction. Today’s web clients are savvier therefore providing VALUE online is perceived quickly.
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| Things you need to know: Tips for a more effective Web Site. |
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Recruit other Web sites to link to your site; it’s a critical complement to any search engine optimization.
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Solicit feedback with surveys from your clients and focus groups. Also use Web Analytics to learn about what clients want.
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Publish your resources such as articles and white papers as Web content, not PDF’s or document downloads. Search engines see PDF’s as graphics and they cannot scan them for keywords.
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Analyze where and when a visitor exits a site. This may indicate problems with content or back-end technology processes.
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Examine abandoned shopping carts or other interruptions in the buying process. This can expose pricing problems, for instance, and also offer a very good lead to target with follow-up direct e-mail marketing messages.
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